Profiling the audience

Profiling You’re Audience

Evolve.com is Europe's upcoming and breakthrough music website. It has earned worldwide respect for its R’n’B/Hip hop music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The Evolve.com audience is made up of key demographic groups that can be difficult to target through other media: -

• 65% Male*
• 50% 16-24*
• 23% 25-34*
• 79% ABC1*

Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site*.

This audience profile is from Evolve which expect to be Europe’s biggest and most viewed website, well known for its range of diverse music. The magazine is mostly aimed at males aged between 16 and 24 which suggest that this is the most popular target for the biggest audience. The magazine’s website seems to be a successful asset as they have had passionate response from the audience due to their advertisement. The response from the adverts is a result of the lifestyle in which the audience lives, advertising ideally what the audience would want to see and what they are interested in.