The magazine cover I chose to analyse is an R’n’B magazine called Vibe. I chose this magazine because it is a popular magazine around the world recognised by all nations.
The magazine cover consists of a colour photograph of Usher, a worldwide celebrity known for his amazing musical talent, looking directly at the camera. It is a medium close up shot showing his head hand and chest where his head is tilting to the right.
The background of the photograph seems to be taken outdoors or maybe in a studio with an outside background, the photograph covers the majority of the magazine
Behind Usher is the Vibe Masthead, and in front of him are five separate cover lines in yellow, blue, white and black. The man photographed on the cover’s name is in black with a yellow highlight.
A bar code is visible in the bottom left corner.
Vibe’s masthead is very distinctive- it is bold and blue in a very big font. The font used is a basic font in all capital letters in a dominant blue, this connotes that this magazine stands out from the competition, and being behind the model it also connotes that this magazine is dealing with A-list celebrities. Even though the photograph is placed in front of the masthead viewers are still aware what the magazine is because it is popular around the world. The font used gives it a modern feel to it, this suggests that the magazine relates to modern music and deals with modern issues which is emphasized by Usher modelling the magazine who is a modern artist.
The cover photograph is of Usher, a famous award winning singer, he is posed in a ‘relaxed manner’ this can apply to many young and older males, and he may be seen as an inspiration to many men and females reaching out to them with his music, also Usher is aimed at the females as he can be seen as a sex symbol. In the photograph there are material objects; an expensive watch, sunglasses and what looks like a Wedding ring. This connotes that he has a successful lifestyle and that he is happy where he is, even though going through some rough times in his marriage his body language in the photograph may suggest that the ring finger he is directly showing to the viewers (being whoever purchases the magazine) it could also symbolises the middle finger which go out to all the rumours going around about his business and personal life, this is underlines the cover line in the top left corner which says ‘and married with a vengeance’
The headings on the magazine have a particular colour theme which consists of blue, black and yellow with the odd white and random pink.
The text on the magazine refers to ‘Sex’ a lot even it is ‘The Sex issue’ which connotes that it is not for the younger audience but more for the older audiences, nowadays ‘Sex’ is being promoted left, right and centre and this would be the only way to attract more viewers being young or older viewers, as ‘Sex Sells’
The magazine’s colour theme has a small amount of pink on the word ‘swagger’ which some people may associate with fashion, the way people dress, others may associate with a general lifestyle of the way someone lives or just carries themselves. In this magazine I think the word is associated with fashion, being highlighted in pink, this also connotes that the magazine is also targeted at women despite the magazine having a dominant male figure on the front cover and surrounded by stereotypical male bold colours.
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