Bauer media who joined Bauer media group in 2006 to work collectively the German company/publish over 300 magazines within 13 different countries. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008 to become the UK's biggest publishing group.
The more advertising that goes on the more shops it can get its products out to, also publishers can benefit from subscriptions, which will guarantee a customer the monthly or weekly issues of a magazine for up to a year. This favors both as the customer will not have to go to the shops looking around for what they want.
My magazine targets a niche audience and should be on sell in niche areas such as Camden and other closed areas. However it has the potential to appeal to a mass audience and therefore should be sold in other areas around central London and London itself.
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